Pamphlets, Pamphlets Everywhere
by Alexis
This September’s Brooklyn Rail featured a great interview with Adam Bellow, founder of The New Pamphleteer. What’s fascinating is that they founded the new pamphlet publishing venture with the aim of making it a going concern and searching for creative ways to not only distribute the work within the traditional publishing framework, but also to make it a viable business-i.e. get people to pay money for these things.
I’m not really concerned with making my own project a going concern, but it’s interesting to see this evolution.
From Bellow:
We all recognize that traditional publishing, like most traditional means of disseminating creative work, are no longer working–they’re too big to take risks and too tied up in decision-by-committee to be able to make good choices.
…
But with the Internet, I realized not only did you have an immense pool of talent to fish from, but you also had a low-cost delivery system. As long as you could print small quantities of a pamphlet and sell it cheaply through your website, you didn’t have to spend a lot of money on printing, shipping, and warehousing. You didn’t have to have a big marketing budget. All you had to have were certain conditions to be met in terms of an author with a certain visibility within a very well-defined niche market, and you could break even, in effect, and even make a little profit at low levels. And really what I’m describing is a re-invention of mid-list intellectual publishing.
I have to admit I haven’t been in this game nearly long enough to have seen the burgeoning of it, but I’m excited to see there’s a crew of people embracing this old medium. I also find it interesting that first to go for the project in a paying sense are a generally conservative crew, politically speaking, with a real male-focus (see Pamphlet #7, “Raising Wild Boys Into Men: A Modern Dad’s Survival Guide”).
More on all this later.






















